Karen Kaufman was interviewed in The Philadelphia Lawyer.

“It takes under seven seconds to make an impression, and 7-10 different experiences to overcome that first impression.” Karen Kaufman notes that when people are hiring attorneys, they expect them to act and be professional. A “well-pressed” attorney recreates the look and feel of the courtroom. Dress is a non-verbal signal that people equate with credibility.”

To read this short article, click on this link: Appearances Do Matter.