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Lawyers See the
Importance of Appearance

Karen Kaufman was quoted in The Philadelphia Lawyer Fall 2015 issue.

“It takes under seven seconds to make an impression, and 7-10 different experiences to overcome that first impression.”  Karen Kaufman notes that when people are hiring attorneys, they expect them to act and be professional.  A “well-pressed” attorney recreates the look and feel of the courtroom. Dress is a non-verbal signal that people equate with credibility. To read this short article, click on this link: Appearances Do Matter.

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